GOOD BRANDS DESERVE BETTER STORIES.

The post that makes someone save a restaurant for Friday night. The reel that makes a hotel room look like the only room worth booking. The campaign that gives a new drink a personality. The identity that makes a young brand look like it knows exactly what it’s doing. That’s the fun part. We figure out what’s interesting about your business — and then make other people care.

You can buy impressions. You can chase reach. You can fill a content calendar until the cows come home. But getting someone to want something? That’s different.
People don’t book a hotel because the Instagram post was “on brand”. They book because, for a second, they can picture themselves there. They don’t visit a restaurant because you posted the menu. They go because the food, the place and the promise got under their skin. That little bit of wanting? That’s what we’re after.

digital

DIGITAL — GIVE YOUR BRAND SOMEWHERE TO LAND.

Websites, landing pages, UX, content and SEO foundations. Your digital presence should make it
easier to discover you, understand you and choose you.

content

CONTENT & CREATIVE — MAKE PEOPLE STOP SCROLLING.

Photography, film, reels, design, concepts and campaigns. Pretty is nice. Memorable is better.

social

SOCIAL MEDIA — MAKE THE FEED FEEL LIKE THE BRAND.

Strategy, content, calendars, community and campaigns. We make social accounts feel alive —
not like noticeboards run by committee

brand

BRANDING — GIVE PEOPLE SOMETHING TO REMEMBER.

Positioning, naming, identity, guidelines and campaign thinking. Because a logo cannot save a
confused brand.

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PERFORMANCE MARKETING — ATTENTION ISN’T THE KPI.

Meta, Google, YouTube and paid campaigns built around the action that matters: enquiries,
bookings, footfall, sales or whatever pays the bills.

Hospitality

Hotels, Resorts, Villas, Retreats

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F&B

Restaurants, Bars, Cafés, Bakeries, Food brands

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Lifestyle

Fashion, Wellness, Beauty, Travel

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Woman in her late 30s looking at the electronic smart sign in the Ljubljana city centre, browsing the tourist locations offers thinking of traveling again after the pandemic.

AlcoBev

Spirits, Beer, Wine, Feni, Mixers

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Brands We Work With

Working with ambitious brands across India — helping businesses become clearer, more consistent, and more recognisable.

“Content is not the strategy. Content is the output of strategy”

Before we make anything, six things get settled. If they aren’t, we’re just producing posts.

XOXO Social | Brand Philosophy.

Meet Our Leadership

Senior people on every project—bringing strategy, design, and content together under one roof.

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Darshan Goradia

Director

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Gaurav Borkar

Director